Youth Solutions’ programs and seminars with young people and the wider community are supported by its health promotion social marketing campaigns.
Youth Solutions’ campaigns form an important cog in the wheel for preventing drug and alcohol related harm to young people in the Macarthur and Wingecarribee communities and beyond.
Youth Solutions implements two core campaigns each year.
The #whyichoose campaign typically runs from April to June each year, led by the Youth Solutions Youth Advisory Group. The campaign targets the issue of youth tobacco smoking and challenges young people and the wider community to consider the choices they make in relation to tobacco smoking, with a particular focus on safer decision making. #whyichoose includes a social media campaign, community engagement stalls and activities, and a range of other marketing strategies all aimed at starting discussions about the benefits of not smoking and/or preventing harm from tobacco smoking.
The Safer Celebrations campaign is implemented in partnership with Campbelltown Catholic Club from November to January, targeting the peak celebration season for young people. The campaign aims to encourage safer celebrating and partying, with a particular focus on alcohol. Safer Celebrations includes a strong media campaign, a number of community engagement stalls and activities and other social marketing strategies which aim to make safe celebrating the social norm.
For more information about Youth Solutions’ campaigns and programs click here.