The Youth Solutions Youth Advisory Group (YAG)  first launched the #whyichoose campaign in 2015, reinvigorating the campaign each year.

The project aims to start a conversation about the risks of tobacco smoking and the benefits of quitting smoking, cutting back or not starting to begin with.

The #whyichoose campaign encourages people to post their Twitter and Instagram content using the hashtag #whyichoose, to share their message about the safer choices they make around smoking. The posts will then appear on the main social media feed of the #whyichoose website.

People can also visit the #whyichoose Facebook page – – to post their content.

The campaign is active between March and June each year.


Karen Yuen POY IMG_1957 Mile Tuigamala



The YAG has created this campaign to start a conversation with their mates about the issue and gather support from the Macarthur and Wingecarribee community.

Visit the #whyichoose website – – for all the info and to see the social media feed. Post your content today, with the hashtag #whyichoose, and start the conversation!

For upcoming #whyichoose events, visit the What’s On page.

The #whyichoose campaign is part of Youth Solutions’ PEEP Project.

Project Report

Download the 2015 – 2016 Whyichoose Campaign Project Report here.

Media Partner

The #whyichoose campaign is proudly supporter by media partner South West Voice.


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