Posted on 15th Mar 2015
The 2019 campaign is happening now! Visit the #whyichoose website for more info!
The Youth Solutions Youth Advisory Group (YAG) first launched the #whyichoose campaign in 2015, reinvigorating the campaign each year.
The project aims to start a conversation about the risks of tobacco smoking and the benefits of quitting smoking, cutting back or not starting to begin with.
The #whyichoose campaign also encourages people to post their Twitter and Instagram content using the hashtag #whyichoose, to share their message about the safer choices they make around smoking. The posts will then appear on the main social media feed of the #whyichoose website.
The campaign is active between March and June each year. Visit the #whyichoose website – www.whyichoose.com.au – for all the info!
The #whyichoose campaign is part of Youth Solutions’ PEEP Project.
Download the #whyichoose Project Report 2017 – 2018 here.
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